Archie Moore’s Bar & Restaurant: Media Kit & PR Strategy

For this project, I developed a comprehensive media kit and integrated public relations strategy for Archie Moore’s Bar & Restaurant, with the goal of strengthening brand positioning and expanding its reach among Gen Z and Millennial audiences.

This project combined strategic communication, brand development, and visual design to create a cohesive and forward-thinking media package that bridges the brand’s established identity with its evolving digital presence.

The media kit includes a full suite of professional PR and marketing deliverables, including a press-ready media kit, brand style guide, press release, news advisory, media pitch, feature story, social media strategy, content calendar, and email newsletter concept. Each component was intentionally developed to serve a distinct role within a larger integrated communications strategy, working together to increase brand visibility, drive engagement, and support media outreach.

A central focus of this project was audience alignment and platform relevance. Through audience research and competitive analysis, I identified opportunities to better position the brand within digital spaces and developed targeted campaign concepts tailored to Instagram and TikTok. These strategies were designed to enhance engagement, modernize the brand’s voice, and create stronger connections with a younger, experience-driven audience while maintaining its established local identity.

From a design and branding perspective, I created a cohesive visual system across all materials, including typography, color palette, layout structure, and branded assets. This ensured consistency across platforms and reinforced a polished, recognizable brand presence.

This project demonstrates my ability to think both strategically and creatively, combining public relations planning with visual execution to deliver a fully integrated media kit. It reflects strengths in brand storytelling, audience targeting, campaign development, and content strategy, while maintaining a clear, consistent brand voice across all touch points.

Skills Demonstrated:

- Public Relations Strategy & Campaign Development
- Brand Positioning & Identity Development
- Professional & Editorial Writing
- Social Media Strategy (Instagram, TikTok, Facebook)
- Content Strategy & Messaging
- Graphic Design & Layout (Typography, Color Systems, Branding)
- Audience Research & Consumer Targeting
- Integrated Marketing Communications